Case Study:
Developing a Magento eCommerce Solution for a Global Enterprise
Developed an e-commerce solution for a renowned U.S.-based international client.
Created a localized e-commerce website, developed UX features, and rolled out the fully-developed site within 4 months.
Applied the tried-and-tested solutions to new localized e-commerce websites in over 15 countries.
Magento eCommerce Project Introduction
At Shinetech, we prioritize our developers, equipping them with a framework to deliver exceptional value to our clients. This commitment is evident in the extraordinary results our teams, regardless of size, achieve in our collaborations. This ethos was central to our development of a Magento-based e-commerce solution for a global enterprise in the US IT industry.
Our client sought to establish a localized e-commerce website for their Asia Pacific locations. Our developers embarked on this project with innovative solutions that ultimately surpassed the client’s expectations. The initial website, leveraging our strategies, experienced a 300-400% surge in sales and revenue within just four months of development and its successful launch. Encouraged by this success, we set out to replicate these outcomes across fifteen additional websites globally.
How did we accomplish this? In this case study, we’ll showcase how Shinetech’s developers and our unique methodology translated into remarkable achievements.
The project’s development phases
Considering the critical development schedule, the scope of the project, as well as the time needed to transition the project over to our team correctly, Shinetech experts concluded that it would be much more beneficial for the client to split the project into two phases.
Phase 1 – build the first localized website using Magento
UX optimization to differentiate the client from the competition
When developing the new site, our developers heavily focused on user experience and on improving the customer journey. This approach proved to be essential for the client’s success, as the results showed a 300-400% increase in sales. The Shinetech team proposed, developed, and implemented several solutions for this purpose, backed by continuous customer collaboration, tests, and real-time updates.
1) Intelligence Guide
In order to improve the users’ shopping experience and implement a significant customer segmentation process, we designed a shopping guide AI applet to distinguish between an enterprise purchaser and an individual buyer. The applet contained a simple yet effective questionnaire that is used for data collection, improving the cost-effectiveness, and integrating products and services up to a certain degree.
1) Click and Collect
This function provides an option for the website users to make an online purchase, but collect it locally. The users identify the local stores via an interactive map, so they can choose the most convenient store in their vicinity where they’d like to pick up a product. This feature drastically reduced the transportation costs for the merchants while also providing them with more resources to focus on advertising their products and improving brand awareness instead.
3) Omnichannel Repo
designed an online quote and offline trade function for the platform, so that we make sure the merchants’ repo services for specified products are running as intended.
4) Pre-purchase
Users can pre-purchase products that are on sale but are temporarily out of stock. Users will receive an email or SMS notification when the product has been dispatched and process the payment.
5) Auto Restock
We implemented this feature for recurring, periodic products. It triggers a notification when the volume of available products is lower than previously set. This way, the system itself starts the replenishing process based on the collected data.
Best Global Commerce Expansion
What better way to showcase how much the client’s e-commerce platforms were successful than claiming a prestigious place at one of the world-renowned awards programs? In early 2019, our Shinetech Magento team was nominated for the ‘Best Global Commerce Expansion’ award category by Adobe. Five team members traveled to the ceremony in Las Vegas to attend the awards event Magento Imagine 2019 hosted by Adobe. It was an excellent opportunity to showcase how supportive we are of our clients’ success.
Phase 2 – apply the proven solutions for e-commerce websites in 15+ countries
Before phase 2 got off the ground, the client had already witnessed how well Magento solutions worked and how much the localized Chinese e-commerce website grew. So, they decided to proceed with implementing the Magento solutions on their other global e-commerce platforms. Having seen the expertise Shinetech developers brought to the table, they also agreed to appoint us as their primary e-commerce solution provider. We immediately knew what we needed to do to replicate the massive success of the Chinese localized site. The key was not to simply reproduce the original site but to adapt our solutions to the client’s demography, location, and internal admin processes. This situation, in turn, brought different challenges – overcome the difference in time zones, the differences in cultures, and language barriers. To overcome them, we:
- Sent our technicians to work with the client onsite. We understood that occasional onsite support had a significant effect on the project’s progress and delivery quality.
- Worked on getting customized solutions to meet localization needs in various countries and on bringing the latest technological breakthroughs in the e-commerce field.
- Set up DevOps service, automatic tools, and environment.
- Applied the latest technologies in the eCommerce field, including but not limited to Magento.
- We introduced technical support who can speak English, Spanish, Portuguese.
Coincidentally, several developers that were working on the initial website rose through the ranks and became project managers, team leaders, and head developers. Having themselves reached the state of self-management, they now had a goal to create a productive environment for newer team members so that productivity, efficiency, and quality remained high and so that new team members can quickly get to the self-management state.
As a result, we turned the ‘impossible’ into reality! Shinetech successfully launched all fifteen websites worldwide in just three years and assembled a team over 40 Shinetech experts working full-time on the project, all of which are still collaborating with the client in improving, maintaining, and updating the websites.
The Magento Team
The team responsible for the success of such a large e-commerce project started small. However, as the developers proved their capabilities to consistently deliver services with a high standard and already having produced a fully functional local website, the client decided to expand the project. As a result, the client saw massive success from launching fifteen worldwide platforms within just three years. Since our developers became a crucial part of the client’s success, all forty team members have continued to work on the e-commerce platforms full time.
Jason is a senior development engineer with twenty years in software development across different industries. He is familiar with multiple development languages and technology applications, and he provides optimized technology implementation solutions.
Roger is a development expert with many years of experience managing projects. He offers a unique insight when providing software services for customers. Now he is the core leader helping the team increase cohesion and self-improvement.
Jeremy has steady perseverance and endurance. While helping the client roll out their platform in Latin America, he maintained a positive work attitude. He provided high-quality, timely service with his rich experience in third-party technology docker projects.
Jason is a senior development engineer with twenty years in software development across different industries. He is familiar with multiple development languages and technology applications, and he provides optimized technology implementation solutions.
Roger is a development expert with many years of experience managing projects. He offers a unique insight when providing software services for customers. Now he is the core leader helping the team increase cohesion and self-improvement.
Jeremy has steady perseverance and endurance. While helping the client roll out their platform in Latin America, he maintained a positive work attitude. He provided high-quality, timely service with his rich experience in third-party technology docker projects.
36+ Developers
Together with the client, Shinetech built a 36+ person team of experts to develop this ecommerce web portal
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